Priyanka Chopra Jonas’ beauty brand, Anomaly, has recently become the second richest celebrity beauty brand, after Kylie Jenner’s Kylie Cosmetics. Anomaly was launched in January 2021, and it has already achieved impressive success in the beauty industry.

Anomaly is a clean beauty brand that offers haircare products that are free from harmful ingredients such as sulfates, parabens, and phthalates. The brand’s products are Vegan and Cruelty-free, and they come in eco-friendly packaging.

Anomaly’s success can be attributed to several factors. Firstly, Priyanka Chopra Jonas’ personal brand has played a significant role in the brand’s success. The actress is a well-known celebrity and has a massive following on social media, with over 68 million followers on Instagram alone. Chopra Jonas has used her platform to promote Anomaly, and her fans have responded positively to the brand.

Secondly, Anomaly has positioned itself as a clean beauty brand that is committed to sustainability. The brand’s products are packaged in recyclable materials, and the brand has partnered with TerraCycle, a recycling company, to ensure that its products are disposed of in an eco-friendly way. Anomaly’s commitment to sustainability has resonated with consumers who are increasingly concerned about the environmental impact of the products they use.

Thirdly, Anomaly’s products are affordable, with prices ranging from $5 to $15. This has made the brand accessible to a wide range of consumers, including those who may not be able to afford more expensive beauty products.

Anomaly’s success has been reflected in its sales figures. The brand has reportedly generated $15 million in revenue in its first six months, and it is on track to reach $25 million by the end of its first year. These figures are impressive, considering that Anomaly is a relatively new brand that has only been on the market for a few months.

Anomaly’s success has also been recognized by the beauty industry. In April 2021, the brand won the Allure Best of Beauty award for Best Affordable Shampoo and Conditioner. The award is a testament to the quality of Anomaly’s products and the brand’s commitment to affordability.

Anomaly’s success has not gone unnoticed by other celebrities who are looking to launch their own beauty brands. In July 2021, Selena Gomez announced that she would be launching her own beauty brand, called Rare Beauty. The brand’s focus on mental health and well-being sets it apart from other celebrity beauty brands, but it remains to be seen whether it will achieve the same level of success as Anomaly.

In conclusion, Anomaly’s success is a testament to the power of celebrity branding and the importance of sustainability in the beauty industry. The brand’s commitment to clean, affordable, and sustainable beauty products has resonated with consumers, and its success is likely to inspire other brands to follow suit. With Priyanka Chopra Jonas at the helm, Anomaly is poised to become a major player in the beauty industry, and its success shows no signs of slowing down.